Banana Republic x Prep Curry
While leading Banana Republic as head of creative, I collaborated with the up and coming designer Prep Curry to create a campaign to launch his capsule collaboration with the brand. The capsule collection, created in collaboration with Harlem’s Fashion Row, celebrated African American design and helped the collection sell out within days of launch.
A/R Filter
I designed a AR filter for the launch allowing users to “Prep-ify” themselves. The filter was Banana Republic’s first-ever AR fiter. It successfully increased user engagement and hashtag use, and gave users a fun way to interact with the brand.\
