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East Dane

I served as Creative Director for East Dane, Amazon’s luxury menswear fashion destination, while concurrently leading creative for the women’s business at Shopbop. During my time there I led the team in all creative, concept development, photography, production. While leading creative there, the brand redesigned the homepage, with Amazon’s first mobile-friendly, long-scroll format, a format which was rolled out to the women’s business as well, all while producing weekly homepage updates and emails.

 
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Photographer : Chris Cragoe