Extra Fine Merino
UniQlo Knits
I creative directed and shot Uniqlo’s Fall knitwear campaign. Working with the team at Qulture, I crafted a campaign utilizing ASMR to awaken the viewer’s senses and create a sensory experience for the customer to convey the extreme softness of the product.
3D Knit
Social Media
On social media we also created “power of 10” carousels to zoom in on product details and show of the superior softness and ultra fine 9-micron merino yarn.
