VVEEKENDS

In 2020 I launched VVEEKENDS, a line of active lifestyle wear, inspired by the youthful irreverence of Los Angeles. The line consisted of graphic print leggings and tee shirts with an edgy energy and rebellious attitude. Due to the timing of the launch and COVID-19, I had to be resourceful and create many of the assets with a quarantine-friendly approach to production. Luckily, the low-fi aesthetic for the brand meshed well with an approach integrating UGC, self-captured 360° video, and remote-capture photo shoots.