Jaclyn Hill
Cosmetics
I worked with mega-influencer Jaclyn Hill to launch her eponymous brand which was eagerly awaited by her 44M global subscribers. I oversaw development of the brand creative, including brand identity and logo, packaging, launch campaigns, and a holistic component design strategy. At launch, the product sold out within 24 hours.
Photographers: Keate, Warwick Saint
Identity &
Packaging
Jaclyn’s love of all things bling was carried across to the brand identity and packaging. The logo featured an angled, faceted word mark, inspired by the cut facets of a diamond. The packaging surface in high mirror shine was inspired by the extravagance of her home interiors, with oversized dimensional logo appliqués to mirror her larger than life personality.
Digital Design
The digital storefront was built on the Shopify Plus platform with shopability in mind while also providing a window into Jaclyn’s world. It referenced her love of all things bling by carrying across the diamond motif through the design details.
