St Roche
I worked with the Los Angeles based brand St. Roche to implement assets across editorial and ecommerce. As a large portion of their sales are through owned ecommerce channels, I worked with founders Sue Stemp and Paud Roche to implement a mix of awareness-driving editorial imagery with conversion driving ecommerce images with a consistency ensuring they could be used interchangeably or mixed.
Photographer: Alex Freund
The imagery was featured as an exclusive editorial on vogue.com and across owned social channels, which served as a strong awareness driver and led to a substantial and sustained increase in traffic to the brand ecommerce site.
