H&M Studio

H&M wanted a new approach to launch their premium Studio collection.
Eschewing traditional fashion show in place of a social media driven influencer event, NYC agency Moving Image & Content brought me on to develop social assets to support the launch of the H&M Studio SS/20 collection

Working with 15 influencers and overseeing a production team, I created a pool of assets to sustain a 3 day social media takeover of the brand’s Facebook and Instagram channels, through posts, stories, and IGTV.