M·A·C Viva Glam

As Executive Director of Design at M·A·C Cosmetics, I led all initiatives for the brand’s philanthropic efforts, the largest of which was the iconic Viva Glam campaign, benefiting the M·A·C AIDS Fund. The campaign was led by Rihanna, whose pop culture credibility gave the campaign a fresh new, chic look and positioned the brand to appeal to a younger millennial customer.